It was an absolute pleasure to work on another exhibition for Josh Elliott. Having previously designed GRANDEUR, a larger-than-life, in-your-face show for Josh, it was refreshing to go in a completely different direction for ‘hush.’
Every aspect of the exhibition was made to evoke a sense of calm and peace.
The show celebrates a variation on the winter stream. By selecting one subject for fifteen different paintings, Josh adopted a common theme used by contemporary artists to broaden your approach to your work.
Early on in the development of the concept for the show, several names were thrown out, but the moment simply “hush” was proposed I knew it had to be just that.
Simplicity and subtlety became the name of the game, with a simple word mark set in Baskerville. The typeface would resurface several times throughout both the digital and physical exhibition.
Photography of the gallery, which was curated with more contemporary sculpture to compliment Josh's new work.
Advertising started as soon as we had finished pieces to present. Multiple approaches were taken from email blasts to traditional, nationwide print media.
Scroll
An email announcing the exhibition to subscribers and clients.
Print advertising in Western Art & Architecture.
My goal was to channel feelings of cold days, frosty windows, and mist in my approach to the digital exhibition.
Paintings, quotes, and headlines faded in as you scrolled, also helping slow users down and really take a bit more time to go through the show. The information tags on the pieces being styled to look like frosted glass, slightly overlapping the pieces continued the theme.
For fan's of Josh's work that couldn't make it to the gallery, I styled a digital exhibition.
Announcement video for social media.
The winter thematics were kept throughout social media presence as well. Soft focuses, blurs, and imagery of soft snowfall were all consistent features.
A teaser video featuring Josh mixing paint and a macro shot of a piece.