James Reynolds was known for his mastery of oil paint, creating majestic western scenes and beautiful landscapes.

Harkening to the western background of Reynolds's work involved a more traditional approach to type and image for promotional materials while avoiding a stangnant or dated feel.

Advertising extended through national publications, social media outreach, email marketing, and direct client relations.

Although Claggett/Rey Gallery is in a small mountain town, people flocked from all over the country once they heard of the exhibit.